基于微信公众平台的孕妇线上药学服务模式的探索与实践

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摘要 目的：构建我院线上药学服务平台,探索孕妇线上药学服务模式,分析线上药学服务的推广模式及用户需求。方法：以微信公众号为载体,线上、线下相结合的模式,针对孕妇开展药学服务,不定期推送药学科普,并提供实时在线药学咨询服务。开展问卷调查,收集2021年7月1日―2022年9月30日用户阅读及药物咨询数据,分析用户的年龄分布、教育程度、需求。结果：截止2022年9月30日,我科公众号已积累稳定用户数量577人,推送科普30余条,阅读次数9,558次,阅读人数6,864人。问卷调查示公众号受到广大用户的好评。结论：微信公众号为孕妇提供了一个良好的线上药学服务载体,让她们及时、准确、便捷地享受专业药学服务。

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	何玉芳
	陈淑婷
	周望溪

关键词 ：微信公众号, 药学服务, 孕妇, 临床药学, 药学资讯, 用药咨询

Abstract：Objective To build an online pharmaceutical care platform in our hospital, explore the mode of online pharmaceutical care for pregnant women, and analyze the promotion mode and user needs of online pharmaceutical care. Methods With wechat public platform as the carrier, pharmaceutical care was carried out combining online and offline for pregnant women, pharmaceutical science popularization was pushed irregularly, and real-time online pharmaceutical consultation service was provided. A questionnaire survey was conducted to collect user reading and medication consultation data from July 1, 2021 to September 30, 2022, and analyze the age distribution, education level and needs of the public. Results By September 30, 2022, we had accumulated a stable number of 577 users, and promoted more than 30 popular science articles. The questionnaire survey showed that the public platform was well received by the majority of users. Conclusions Wechat public platform provides a good carrier of online pharmaceutical care for pregnant women, allowing them to enjoy professional pharmaceutical care timely, accurately and conveniently.

Key words： Wechat public platform pharmaceutical care pregnant women clinical pharmacy pharmaceutical information medication consultation

收稿日期: 2023-09-07

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基金资助:湖南省医学会医学科研基金临床药学项目（HMA202001020）

通讯作者: 周望溪,E-mail：12494353@qq.com

引用本文:

何玉芳, 陈淑婷, 周望溪. 基于微信公众平台的孕妇线上药学服务模式的探索与实践[J]. 湖南师范大学学报(医学版), 2023, 20(6): 132-138. HE Yufang, CHENG Shuting, ZHOU Wangxi. Exploration and practice of online pharmaceutical care model for pregnant women based on wechat public platform. HuNan ShiFan DaXue XueBao(YiXueBan), 2023, 20(6): 132-138.

链接本文:

http://yxb.hunnu.edu.cn/CN/ 或 http://yxb.hunnu.edu.cn/CN/Y2023/V20/I6/132

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